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In-House Project | 2025
URPEZ Defense
Redesigning the Online Shopping Experience
Overview & Problem
Redesigning URPEZ Defense for easier discovery and precise holster & attachments selection.
Redesigned URPEZ Defense’s shopping experience to simplify a complex product catalog, using customer feedback to improve navigation, search, and filtering for more confident holster and attachment selection.
Users often feel uncertain and overwhelmed by the complexity of holsters and attachments, especially when compatibility and limited guidance make purchase decisions harder.
Research
The research analyzed thousands of user reviews and hundreds of real customer questions, alongside competitor analysis, to uncover recurring pain points, key themes, and opportunities for the redesign.
Challenges Analysis & Key Insights
3 Core Challenges from User Research: analysis of reviews and customer questions, identifying recurring patterns
Fit & Compatibility Confusion
Customers struggled to confirm firearm, optic, and handedness compatibility, leading to hesitation and wrong purchases.
Lack of Product Education
Technical jargon around retention, attachments, and modular systems made products harder to understand and compare.
Visualization & Setup Guidance
Static images and limited guidance made product use, attachment changes, and installation steps difficult to understand.
Research into customer reviews, Q&A, and competitive platforms revealed gaps in clarity, education, and visualization that directly impact customer trust and purchase confidence.
Clarity in Product Fit
Visual fit guidance helps shoppers match holsters to their firearm and carry style with confidence.
Knowledge & Transparency
Clear, consistent explanations of retention, attachments, and system terms help users make informed choices.
Supportive Experience
Demos, tutorials, and interactive previews help users understand setup and real-world product use.
Design
The homepage is simple, scannable, and interactive.
Hero carousel, Categories, Top Products, Holster Finder, 3D product view, Knowledge Hub, and Find a Dealer.
A compact Holster Finder on the homepage jumps straight to filtered results.
Shows only compatible options, reducing cognitive load and turning browsing into a clear, guided path.
Learning the Product Language Through 3D Exploration
Users can select a model and explore it in 3D with feature hotspots, building confidence and reducing mismatches and returns.
Find My Dealer lets users quickly find local dealers in their area.
It supports in-person guidance and hands-on evaluation, while strengthening ties with retailers.
The product page simplifies complex setups.
As users select hand, maker & model, carry options, and add-ons, the gallery updates to the exact variant and shows it from every angle.
Confidence Through Product Knowledge
A rotating GIF showcases each attachment, while manuals, reviews, and Q&A provide quick setup guidance and support informed decisions.
