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Gal Yeshayahu

UX/UI Designer · Product Designer

galyesh1996@gmail.com · +972 54-208-0514 · LinkedIn · Tel Aviv District, Israel

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Profile

Product and UX/UI designer working across B2C digital products and e-commerce, from user flows and wireframes to interactive mockups, high-fidelity UI, and micro-interactions. I design for multiple products and brands in parallel, evolve design systems in Figma, and work directly with developers through implementation.

Experience

Product Designer · Energy Team (Matzpen Unit)

2025 – Present

Energy Team's advanced product and UX unit, designing B2B and B2C digital products in the defense and security domain.

  • Lead product design across multiple products in parallel, from user flows and wireframes to interactive mockups and high-fidelity production UI.
  • Maintain and evolve the unit's cross-product Figma design system, extending reusable components to keep multiple products consistent and accelerate front-end delivery.
  • Design animations and micro-interactions inside interactive prototypes, using motion to clarify state changes and guide users through multi-step flows.
  • Work directly with developers from Figma Dev Mode handoff through implementation, iterating with PMs on usability-testing feedback.

UX/UI Designer · Orpaz Defense

2024 – 2025

  • Ran user research and usability testing, translating findings into UI solutions that improved key interaction flows and overall product usability.

Visual Designer · Doona

2022 – 2024

  • Designed digital and print assets for a global B2C consumer brand, holding a consistent brand language across parallel product launches in Israeli and international markets.
  • Ran user and competitor research and synthesized the findings into actionable insights that informed design and development decisions.

Founder & Designer · Independent Online Store

2018 – 2023

  • Built and ran a B2C e-commerce store end to end: brand identity, storefront UX and UI, product and checkout flows, and store integrations, optimizing the path from landing to purchase.

AI UX Designer · EXO Humans

2021 – 2022

  • Built AI-driven product-design processes, integrating generative AI tools into design and research workflows early.

Additional experience

Product Development Intern · Florentine Knives, Barcelona · 2023 — Concept-to-production product development and supporting marketing assets.

Volunteering

UX/UI Designer · Emor-Li · 2025 – Present

Designed the UX/UI for a Hebrew AAC app, streamlining communication-board creation to seconds for people with speech and motor disabilities. Pro-bono work driven by a commitment to accessible design that gives people an independent voice.

Education

M.A. Human-Computer Interaction · Reichman University

2025 – Present

UX/UI Design · Netcraft Academy

2024 – 2025

B.Des Industrial Design · Shenkar College

2020 – 2024

Skills & tools

Design & Interaction: User Flows · Wireframing · Interactive Mockups · Animation & Micro-interactions

E-commerce & Product: E-commerce UX · Checkout & Funnel Flows · B2C Product Design · Multi-brand Consistency

Systems & Accessibility: Design Systems · Component Libraries · Information Architecture · Accessibility (WCAG 2.2)

Research & Testing: User Research · Usability Testing · Competitor Analysis · Journey Mapping · A/B Testing

Tools: Figma (Auto Layout, Variables, Dev Mode) · Framer · Maze · Photoshop · Illustrator · Premiere · Claude

Languages: Hebrew (Native) · English (Fluent)

Military service: Combat Soldier, Nahal Brigade (50th Battalion)